Published on : Friday, April 26, 2019
Accor plans to open 60 new hotels across 14 African countries. More than half of those new properties would be in Egypt. Mark Willis, CEO, Accor said that the openings will take place over the next four years. He believes that Egypt tourism is rebounding after 10 years of a tough situation.
Data released by the World Travel & Tourism Council (WTTC) in March showed that in 2018, Egypt’s travel and tourism sector became the fastest growing in North Africa, increasing by 16.5 per cent. That figure also puts the country well above the global growth average of 3.9 per cent for 2018.
The country’s tourism industry growth is now second only to Ethiopia when factoring in data for the entire African continent.
The key markets for Accor are Nigeria, Ethiopia, and South Africa.
As per Willis, Egypt has overtaken Kenya’s coastal region as the preferred destination for European tourists and investors, and revenue per available Accor room there has risen 20 percent year-on-year.
Willis believes that Kenya’s coastal city of Mombasa ‘is not at the forefront of people’s minds today.’ Only one of Accor’s upcoming hotels will be in the East African nation famous safaris and beach tourism.
Improved security and infrastructure has helped to attract international visitors back to the country’s shores.