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Published on : Monday, January 11, 2016
AccorHotels have announced the launch of Elite Experience, a newly added benefit to the Le Club AccorHotels loyalty Programme. Le Club AccorHotels, which is the loyalty programme of AccorHotels, currently boasts over 23 million members globally, with members in Middle East growing at a rate of 40% annually; an ever-growing segment as the Middle East continues to grow as a travel hotspot for business and leisure travellers alike.The Elite Experience is an addition to a plethora of privileges rewarded to Le Club AccorHotels members from room upgrades, up to 10% savings when booking direct at accorhotels.com, early preview to international sales offers, to the Welcome Experience which allows guests seamless and worry-free check-in and check-out services and many more. The Elite Experience is part of the Group’s efforts to expand its rewards offering by giving members the opportunity to experience exclusive, tailored and memorable moments.
With this new initiative, members of the Le Club AccorHotels loyalty programme can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to avail of entertainment events that have been carefully packaged for an exclusive, one-of-a-kind experience.
To kick off the launch of the Elite Experience, Le Club AccorHotels offered members a premiere platinum movie experience at a cinema house followed by a movie-themed dinner party at The Sofitel Jumeirah Beach. The night celebrated the release of an epic and long awaited film with dinner, drinks, live DJ, cosplayers, and professional entertainment.
“We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences”, said David Henry, Vice President in Sales, Marketing & Distribution of AccorHotels Middle East.
“Elite Experience is just one extension of the Le Club AccorHotels Loyalty Programme and an example of how we strive to add greater flexibility, recognition and fun to our members’ experiences.’The other benefits for members of the Le Club AccorHotels loyalty program is redemption stay credit, early access to private sales and room upgrades.