AccorHotels has a strong flight with Airbnb factor in Australia

Published on : Monday, December 18, 2017

AccorHotelsAccorHotels in Asia Pacific is feeling Airbnb’s impact and for this they are planning for the new market strategy not having the premium rates.



In Australia, AccorHotels isn’t deleting plans for new properties because of the growth of Airbnb, but the chain realizes that it might not get the premium rates it used to on days with particularly high demand.



Michael Issenberg, the Chairman and Chief Operating Officer of Australia’s largest hotel group, Accor Asia Pacific, said  that the private rentals have grown the accommodations market for everyone.



And, the private rental surge has not slowed Accor’s growth. The chain recently added the luxury Sofitel Sydney Darling Harbour, the first new-build hotel in Sydney in 20 years. It also added new properties in Brisbane and Sydney’s Western suburbs.



While on the contrary,  Accor Hotels has 14 hotels under way, and they will add around 2,500 rooms in the next two or three years. However, Issenberg insisted that Airbnb has definitely impacted the industry.




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