Published on : Thursday, November 16, 2017
The Paris-based company ended its AccorLocal pilot and officially launched a mobile app that allows the users to access the services both from Accor and local merchants.
To date, the AccorLocal app has more than 3,000 active users and features 250 participating hotels in 42 cities throughout France.
Now the management plans to take it to the rest of Europe and eventually, the rest of the world, in 2018 and 2019, respectively, which will be an indirect brand promotion and helping the users by giving the information on the local hotels.
Those plans would become reality if the app gains traction. Not all of Accor hotels’ grand plans, such as its hope to become a booking platform for independent hotels, work out.
The official launch of this app might not seem very significant at first glance, but the reminiscent of a larger movement being undertaken by numerous brands throughout the hotel and wider travel space.
This is a shift in how the hotels are being used, not just by travellers, but by locals, too so that these brands become more a part of everyone’s daily lives, whether they’re on a trip or not.
According to the hotel management, AccorLocal is a marvellous game changer. This is changing their interactions with their guests from an occasional interaction to a daily or weekly interaction.
This will modify their connections to the brand of Accor Hotels, and especially the corporate brand. That’s what they are really focusing on with AccorLocal — becoming the daily life enhancer for the guests, during holidays, business travel, or even when the user is at home.