Actions to supercharge tourism success

Published on : Thursday, May 11, 2017

Chris Roberts, Chief Executive, Tourism Industry AotearoaPriority actions for the incoming Government to supercharge the tourism industry’s success have been unveiled today by Tourism Industry Aotearoa.

 

Tourism for Tomorrow, the 2017 Tourism Election Manifesto, was released at TRENZ 2017, the industry’s most important international trade show being held in Auckland.

 

TIA Chief Executive Chris Roberts says the 29 priority actions for the incoming Government have been grouped under three themes:

 

 

These themes are closely interlinked, and build on the work that TIA and the current Government have undertaken to grow the value of our tourism industry,Mr Roberts says.

 

We will look to make further progress with whoever is in charge of the Treasury benches post the election.

 

Our Tourism 2025 goal is to build an industry that is socially, environmentally and economically sustainable. We can do this with political and policy recognition, backed by a supportive environment for infrastructure investment.

 

The full list of 29 actions is provided below.

 

Tourism for Tomorrow includes valuable new insight into the value tourism contributes to each electorate. TIA worked with business intelligence provider Marketview to calculate how much international and domestic visitors spent in each electorate in 2016.

 

The figures, drawn from electronic card spend, offer fascinating insights into how widely the tourism dollar is distributed around the entire country. While we recognise that the current tourism boom is placing pressure on some places, this insight clearly demonstrates the value our visitors bring,Mr Roberts says.

 

TIA will use the Manifesto to promote the value of tourism to MPs, election candidates and the voting public in the run-up to the 23 September election. Tourism operators will be encouraged to discuss the Manifesto priorities with their local candidates.

 

The 29 actions TIA is seeking from the incoming Government are:

 

Key Facts

 

 

 

Source:- Tourism New Zealand

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