Published on : Wednesday, October 25, 2017
Adele Sensing is leaving “The Lakeside of the Smokies” for the big city. Her job for the past seven years has been to grow Jefferson County’s tourism economy. From November 27, she would be taking over a new role and challenge as the Marketing Director for Home Federal Bank in Knoxville.
Sensing said, “This work has been incredibly rewarding. From helping a family with summer vacation plans to securing a group conference or a national sporting event, I’ve found a lot of satisfaction in marketing Jefferson County and bringing events to our community that have produced measurable results for the local economy.”
From the time Sensing joined the Chamber of Commerce as Tourism Director in 2010, all of the county’s major indicators have experienced significant growth.
Economic Development Alliance board chair Rosemary Wigington said about Sensing’s accomplishment: “There is a stark contrast in where Jefferson County was in terms of tourism before Adele came on board and where we are now. She built the program almost singlehandedly through her determination, her enthusiasm, and her ability to leverage a program with a very limited budget into something that has become a major contributor to our economy. She is a consummate professional and has been a real difference-maker. She will certainly be missed and we wish her the very best in her new endeavors.”
Among her many accomplishments, Sensing launched the “Lakeside of the Smokies” branding campaign, successfully aligning Jefferson County with the most-visited National Park in the country.
Sensing was largely responsible for bringing large-scale events to Jefferson County for the first time. One of Sensing’s most recent achievements has been collaborating with the Town of Dandridge, TWRA and TVA to construct the Dandridge Boat Dock on Douglas Lake and the expansion of the associated parking area.
Sensing is recognized as being responsible for hosting and promoting over 20 events a year with an average total attendance of 20,000 people annually.