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Published on : Tuesday, December 3, 2013
Brand USA is the public-private partnership responsible for launching the United States’ first-ever nationally harmonized tourism-marketing effort. As the representation firm for Brand USA, Adnova is responsible for strengthening the awareness of the United States through strategic market analysis and planning, sales-trade, marketing, public relations, advertising, branding, social media, creative development, event planning, promotions, social media and co-operative programs.
Alfredo Gonzalez, Senior Vice President of Global Market Development for Brand USA, said “Mexico and Central America continue to show steady growth in both visitation and spend for inbound travel to the U.S., Brand USA is confident that with the market expertise and experience in representing U.S. destinations. Adnova will leverage our resources to expand the footprint of the United States as the premier travel destination in these Latin American markets.”
Adnova is one of the few communication and public relations agencies in the with inclusive experience in the public and private sectors, as well as extensive experience in branding internationally recognized destinations.
Adnova has an extensive business network with key strategic partners in all areas of tourism development around the region, including: airline market leaders, major trade associations, key players in MICE and leisure industries, government networks as well as wholesale operators, travel agencies and OTAs in Mexico and Central America.
Brand USA is the public-private partnership responsible for promoting the United States as a leading travel destination and communicating U.S. entry/exit policies and procedures.
Established by the Travel Promotion Act in 2010, the organization’s mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel.