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Published on : Wednesday, August 2, 2017
Adobe Partners will deliver and develop new tourism policy and trends to promote the new mode of digital marketing in travel and tourism.
Adobe Experience Cloud is the most important platform for digital marketing. This will help the ministry to attain the key objectives to promote tourism.
This partnership will give a space for the heightening of Indonesian tourism, which will also prosper to generate the revenue of the country. In 2016, Indonesia registered 12 millions foreign tourists arrival, which is a 15.5 % increase from the year 2015. Indonesia ministry expects 15 million foreign visitors and projects 20 million by 2019.
Mr. Arief Yahya, Minister of Tourism, Republic of Indonesia said that Indonesia is a beautiful destination offering pristine beaches, wildlife, temples, mountains and the traditional culture. Now, Indonesia is trying to reinvent itself by promoting new destinations and the other tourism related activities. The partnership with Adobe would help to connect the global tourists.
The cloud platform of Adobe will help to drive the digital transformation strategy and connect with today’s digital-savvy travelers. Adobe Analytics will also give an in-depth analysis of web traffic and the visitors to present the insights for targeting and attracting new visitors.
The Government of Indonesia is also taking some alliances with the major airline companies. With the partnership from Adobe, the ministry can facilitate the better opportunities for exchange of customer’s data to create target oriented tourism campaigns.
In the first year of the partnership, the Ministry of Tourism aims to sign on 10 airlines partners, including Garuda Indonesia, and Air Asia. According to the Ministry, travellers need much from the destinations they visit. Today, the digital experiences will enhance the power of promotion to the world.
The tourism industry is now evolving with the offers of fresh and targeted content to a wider segmentation of audience, in shorter turnaround times. Adobe is excited to be working with the Indonesian Ministry of Tourism in this landmark effort to ensure every tourist visiting Indonesia gets the best possible experience.