AdWeek Names Delta’s Marketing Director One Of Atlanta’s ‘Rising Brand Stars’

Published on : Friday, April 21, 2017

deltalogo_11431228For Julieta McCurry, her job isn’t about brand strategy or ad placements, she told AdWeek. It’s all about connecting with the customer.

Julietta McCurryThe advertising outlet recently highlighted McCurry, Delta’s Director – U.S. Marketing Communications & Sponsorships,

 

as one of Atlanta’s 20 Rising Brand Stars who are bringing global attention to the city. The article notes that she’s the brains behind Delta’s current ad campaign celebrating go-getters narrated by actress Viola Davis. The “rising stars” list also included marketers from companies including Coca-Cola, MailChimp, AT&T and more.

 

 

“If we are able to connect emotionally with customers in a way that keeps them coming back to Delta, then we’re doing our job,” she said.

 

 

Delta’s Senior Vice President and Chief Marketing Officer Tim Mapes emphasized McCurry’s natural skills in creating that connection: “She recognizes consumer trends and capitalizes on the latest, most effective tools to reach our customers – all with an empathetic eye.”

 

 

Source:- Delta

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com