AdWeek Names Delta’s Marketing Director One Of Atlanta’s ‘Rising Brand Stars’

Published on : Friday, April 21, 2017

deltalogo_11431228For Julieta McCurry, her job isn’t about brand strategy or ad placements, she told AdWeek. It’s all about connecting with the customer.

Julietta McCurryThe advertising outlet recently highlighted McCurry, Delta’s Director – U.S. Marketing Communications & Sponsorships,

 

as one of Atlanta’s 20 Rising Brand Stars who are bringing global attention to the city. The article notes that she’s the brains behind Delta’s current ad campaign celebrating go-getters narrated by actress Viola Davis. The “rising stars” list also included marketers from companies including Coca-Cola, MailChimp, AT&T and more.

 

 

“If we are able to connect emotionally with customers in a way that keeps them coming back to Delta, then we’re doing our job,” she said.

 

 

Delta’s Senior Vice President and Chief Marketing Officer Tim Mapes emphasized McCurry’s natural skills in creating that connection: “She recognizes consumer trends and capitalizes on the latest, most effective tools to reach our customers – all with an empathetic eye.”

 

 

Source:- Delta


(No Like Yet)

Related Posts

Tags: , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 13 traveldaily20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. IT&CM ASIA

      September 22 - September 24
    2. KITF

      September 24 - September 26
    3. routes asia

      October 8 - October 10
    4. FOIRE DE TOURS 2020

      October 10 - October 18
    5. Aviation festival americas

      October 15 - October 16
Get our toolbar!
Review www.travelandtourworld.com on alexa.com