Africa boosts sustainable tourism to lure tourists

Published on : Thursday, September 20, 2018

AfricaAfrica draws just five percent of the world’s tourists despite boasting attractions ranging from the Pyramids and Victoria Falls to wildlife safaris and endless strips of pristine beach.

 

 

But the continent’s huge potential can be unlocked by eco-tourism, cultural experiences, domestic travel and political stability, said experts at an African tourism conference hosted by Airbnb in Cape Town last week.

 

 

African Tourism Association’s (ATA) managing director Naledi Khabo said that Africa is now booming its tourism from sustainable point of view. Tanzania and Rwanda are trying to attract its tourists form certain point of view.

 

 

Eco-friendly safaris and carbon-neutral lodging draw increasing numbers of tourists from Europe and North America. The number of tourists visiting Tanzania has more than doubled since 2006 to above one million contributing 14% of the country’s gross domestic product (GDP), according to Tanzania Invest.

 

Khabo, who speaks for the African tourism sector, said other success stories included South Africa, which is promoting the diversification of their products beyond the safari. South Africa has witnessed a boom of experience-based tours, taking travellers to disadvantaged township and rural communities as well as wine farms and game lodges. Abigail Mbalo founded the 4RoomEkasi concept to showcase food and lifestyles in South Africa’s black communities to visitors

 

 

Tourism is a major employer of poor black South Africans and accounts for nearly 7,00,000 jobs — a rare success story in a country with an unemployment rate of almost 27%.

 

 

The World Bank, which spoke at the tourism summit, praised the emerging trend for community-based travel projects like Mbalo’s for creating opportunities for women and young people.

 

 

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