Published on : Tuesday, August 29, 2017
The world tourism and travel industry leaders gathered to discuss, deliberate, and look for strategies to market the Africa, a new upcoming global tourist destination for its natural wonders, and the rich wildlife.
Africa Travel Association (ATA) at its 41st Congress, the travel leaders are expected to come out with new ideas, strategies, and friendly interventions aimed to attract more tourists to visit Africa, mostly from the United States and other partner safari market sources in Europe.
Once doomed with poverty, diseases, and wars, Africa is on the run to be the most beautiful tourist and investment destination for Americans.
The visit to Africa by three consecutive US presidents over the past few years was a symbolic in showing the interest of Americans to Africa.
Africa is currently the number one tourist destination for wildlife and nature photographic safaris to the US people and thanks to the Africa Travel Association (ATA) for spearheading the educative campaigns on Africa.
The eastern part of Africa has been a target region where Africa Travel Association (ATA) had organized the conferences and events, attracted hundreds of Americans and other nationalities to discuss about the future of African tourism.
The government of Tanzania, Kenya and Uganda cooperated to incorporate Rawanda. ATA had selected Rwanda to host the strategic and first ever international tourism conference under the coordination of Corporate Council on Africa and ATA (CCA/ATA) in Arusha, from August 28 to 31 this week and which put this country for the first time on the competitive world tourism.
Kenya was the first East African nation to host the Fist ATA World Congresses in 1976. Kenya became a host of other two ATA World Congress events in 1995, 2005 and 2015.
Tanzania also hosted the ATA World Congress in 1998 and 2008. Uganda was a host of 2014 ATA World Congress.