African Tourism is confident for a take off this year

Published on : Tuesday, April 4, 2017

African TourismSisa Ntshona, the CEO of Tourism South Africa, has recently launched the 2017 edition of indaba at the Killarney Country Club.


The CEO said that indaba has already created a reputation for excellence as the world’s one of the principal showcase of the African tourism industry and its quality and diverse offerings. Beside South African exhibitors, Angola, Botswana, the DRC, Malawi, Namibia and Mauritius will also be showcasing their best tourism products and services to world.

Ntshona said that tourism was the ‘new gold’ that had all the possibilities of steering African economy to further heights and take the share of Africa’s contribution on global tourism beyond 5 percent. To quote him, ‘All signs point to Africa being the next tourism frontier.


The continent as a whole reported an 8 per cent surge in international arrivals last year, with Sub-Saharan Africa increasing by 11 per cent and South Africa by a massive 13 per cent. Last year, we broke records to reach 10 million international tourists coming to South Africa.


For me, one of Indaba’s highlights is our new Hidden Gems programme, which will help boost tourism by enabling smaller players. We are hosting 90 small tourism businesses at the show – emerging and existing enterprises that are at least 50 per cent black-owned.’


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