Agency head: Niagara Falls tourism investment earning dividends

Published on : Friday, November 3, 2017

Niagara Falls TourismThe executive director of Niagara Falls Tourism states that the financial assistance demonstrated by the city towards the organization has started earning rich dividends.


Jon Jackson told city politicians in a meeting held on 24th October that their campaign is working and that they have started utilizing the investment quite effectually to deliver leads to the businesses of Niagara Falls.


Jackson came before the council to report on how the marketing efforts of the tourism agency have worked and how they had helped mold the summer tourism season within the city.


He went on to add that their investment in their marketing activities have enabled them to leverage an additional $700,000 in investment in marketing in Niagara Falls for tourism sector.


In fact, it has been capable of contributing to more than 42,000 jobs in the Niagara region and $2.2 billion worth of economic activity.


The Niagara Falls Tourism (NFT) has broken its marketing efforts into two sections, following a similar approach as the Tourism Partnership of Niagara.


One of them aims at tourists residing within two hours of the city and the other one aimed for potential tourists based mainly in the urban centres of the northeastern United States, as asserted by Jackson.


He said people inside the two-hour drive are ‘very familiar’ with Niagara Falls.


The people are aware about the best tourist attractions here be it the Journey Behind the Falls or Hornblower and that their job is to transform them from day trippers to overnights and tell the broader story of experiences in Niagara Falls. He cited culinary experiences as an instance of what he referred to as ‘second day itinerary items’.


The organization identified five target groups, according to him, comprising what Jackson called thrill-seekers and their friends, romance, family trips, nook now (creating urgency) and also remarketing.


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