Published on : Thursday, February 9, 2017
The Caribbean Tourism Organization (CTO) and Airbnb signed an agreement for developing a set of policy principles and recommendations on the sharing economy for Caribbean governments and other stakeholders. This agreement was signed at the CTO headquarters by secretary general and chief executive officer Hugh Riley and Airbnb’s Shawn Sullivan. Both organizations will share data and studies about the positive impact of the sharing economy in the region and make it more inclusive and attract more stakeholders, providing great travel and cultural experiences to visitors.
This agreement will also provide the CTO with an economic analysis of Airbnb’s positive impact on local economies. The officials of the Caribbean government and other stakeholders will learn about the long-term benefits of the sharing economy and home sharing. To quote Mr. Riley, “The CTO is establishing a basis for mutual cooperation with Airbnb. It is important for us to examine all aspects of this important segment of the sharing economy. We believe that by clearly understanding Airbnb’s massive influence in capturing consumers’ interest in unique accommodations we will be in a position to properly advise our members and to allow the Caribbean to achieve the goals of year-round profitability, visitor satisfaction and sustainable tourism development.” Mr. Sullivan said that this is a wonderful partnership for Airbnb and that they are looking forward to work with CTO.