Published on : Wednesday, April 5, 2017
AHORN Hotels & Resorts do not only enhance the quality of their hotels’ individual guest communication and create an additional revenue stream for the hotels by the up-selling of rooms and other hotel services. Due to the automation of manual processes they also save time and money with RIMS.
Julian Mieske, Marketing Director of AHORN Hotels & Resorts, points out: “For us as a smaller hotel group it is important to differentiate ourselves by offering higher service and better quality than other hotels in our market segment. With RIMS, we are able to fulfill this goal in our guest-related email communication, too.”
AHORN Hotels & Resorts are now sending, in accordance with their corporate identity standards, the following tailor-made RIMS email templates to their guests.
Landing page for room up-sells
Automated pre-arrival mailing
After comparing different solutions, the hotel group’s management decided for the implementation of RIMS due to its flexibility, its personalized and dynamic content capabilities and last but not least its seamless integration with their Front Office system and Web Booking engine.
“We are positive about the functionality of RIMS, the smooth implementation and rollout process, as well as the deep understanding of the hotel-specific requirements of the RIMS team”, Mr. Mieske says.
Benjamin Lindner, founder and CEO of MP-Network GmbH, highlights: “This project is a great example that enhanced email guest communication is not a privilege of luxury hotels anymore. The attractive pricing model makes RIMS affordable for all hotel categories and due to the fast Return-on-Investment RIMS pays for itself.”