Published on : Tuesday, October 18, 2016
Air New Zealand Chief Executive Officer Christopher Luxon says being consistently recognised by the industry as leading the way in Australasia is hugely gratifying, but the big challenge now is to get Australian travellers to understand that Air New Zealand is much more than a trans-Tasman carrier.
The airline has just launched its new Better Way to Fly campaign featuring Dave, a CGI migratory bird who’s discovered that Air New Zealand is a better way to fly from Australia to North and South America.
“Australia is an incredibly important market to Air New Zealand and through this campaign work we hope to encourage more Australian travellers to consider Air New Zealand for their next long haul trip to the Americas.
“In recent years we have focused heavily on building a strong Pacific Rim network, investing deeply in the customer experience and building a strong culture internally. It’s great to see these investments paying off and being recognised in the World Travel Awards,” says Mr Luxon.
The past 12 months have been significant for Air New Zealand – growing its network through the addition of several new routes, introducing a number of initiatives under a new sustainability framework, and introducing innovations and enhancements to the customer experience, including rolling out a $100 million lounge redevelopment programme.
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