Published on : Monday, August 14, 2017
Air New Zealand on Monday launched a new campaign 72 hours in Wellington in partnership with Wellington Airport which will give 1000 visitors from Shanghai and Hong Kong a chance to travel for free from Auckland or Christchurch to Wellington.
The airline offers direct flight between Auckland and Shanghai.
In a programme coordinated through the Wellington Regional Economic Development Agency local tourism operators are providing local attractions, hotels and restaurants.
Christopher Luxon, Air New Zealand chief executive mentioned that the 72 hours in Wellington campaign is an effort to make Wellington a ‘must-see’ destination for the Chinese visitors to New Zealand every year.
Building a strong relation between China and New Zealand is important. China being the second-largest international travel market of New Zealand has an estimated $52 million expenditure by the Chinese travellers.
It raised upto 17 percent this year in June and China is now regarded as new Zealand’s second largest source of international tourists with a footfall of 400,000 a year.
Steven Sanderson, Wellington Airport chief executive mentioned that the capital was turning into a more prominent destination for Chinese visitors. Wellington is ideal for tourism and the city has increased Chinese visitors. The campaign will fetch in more travellers to Asia to visit the Wellington region.
Zealandia, Tuatara’s Third Eye establishment were offering special deals for the promotion, which would target higher spending portions of the Chinese market.
David Perks, general manager of venues, marketing and destination of WREDA, said that New Zealand gets a large number of Chinese tourists while Wellington is under represented. The 72 hours in Wellington campaign targets high-end independent Chinese travellers evolving beyond package tours.