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Published on : Thursday, December 5, 2013
Latvian airline airBaltic is the first brand of the Baltic region to reach 100 000 Facebook followers. To celebrate such an achievement, airBaltic used an unmanned drone to deliver free flight tickets to Facebook fans.
Elīna Prāve, Vice President Marketing of airBaltic: “We are happy to be the most popular Baltic brand in Facebook. airBaltic is one of the TOP 10 airline innovators globally and we are always seeking new ways to embrace our customers. Furthermore, our followers represent a critical customer group who buy travel-related services online and on mobile devices.”
airBaltic marked the 100 000-followers milestone, by running drone-based deliveries of airline tickets to selected customers.
At the same time, all of airBaltic’s Facebook fans were delivered special discount codes.
airBaltic created its Facebook page on April 28, 2009 to embrace its loyal customers, offer them a tailored service, and commercial advice when necessary. airBaltic Facebook followers are a privileged group to find out first about special deals, new routes and products.
As announced recently, airBaltic has achieved a net profit of EUR +13.2 million in the third quarter of 2013. airBaltic has by far surpassed its original plans and turned around last year’s loss of EUR -26.72 million into a net profit of EUR +0.72 million in the nine months Jan-Sept 2013.
airBaltic serves 60 destinations from its home base in Riga, Latvia. airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.