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Airbnb to promote Buriram through community-led destination marketing efforts

Wednesday, September 25, 2019

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Airbnb recently announced its commitment to promote Thailand’s emerging destinations on the global stage through its community-led destination marketing campaign in Buriram, Thailand.

 

 

The campaign is titled as ‘Sustainable Travel with Airbnb:Beyond Big Cities’ and was launched by Airbnb Head of Public Policy for Southeast Asia Mich Goh and Advisor to the Minister of Tourism and Sports Siraphop Duangsodsri.

 

 

The unique attraction and way of life is featured in the video that will be running on Airbnb’s global platforms and is aimed at promoting and driving both domestic and international travel to emerging destination in Thailand.

 

 

Saraburi’s Nong Saeng and Sao Hai districts will also see the hospitality company expanding its destination marketing efforts.

 

The panel discussion  at the event had Chompu Marusachot, Director, Marketing Information Technology Division, Tourism Authority of Thailand (TAT); Ratthasart Korrasud, Senior Executive Vice President, Digital Economy Promotion Agency (DEPA); Suthep Keasang, Deputy Director, Designated Areas for Sustainable Tourism Administration (DASTA); and Khanchai Arram, Executive Director, B-STAY.

 

 

Topics like digital tourism and sustainable travel were discussed by the panelist along with how the Thai government and community stakeholders can best leverage the technology to support local communities and budding hospitality entrepreneurs.

 

With the support from the Ministry of Tourism and Sports Airbnb first partnered with the Buriram-based homestay provider B-STAY to build flexible accommodation supply for the Thailand MotoGP 2018 which is in the process providing hospitality training and onboarding over 65 local homestays in Buriram.

 

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