Published on : Saturday, February 11, 2017
Love it or hate it, Valentine’s Day is upon us again. And if roses and dinner at the local bistro aren’t your bag, you’re not alone: Valentine’s Day week is a popular time to break the February routine by skipping town or trying something new with friends or family.
Bookings for Valentine’s Day week increased 86% over 2016, with a projected 2.5 million total guest arrivals between February 11th and 17th this year. And though it’s hyped for romance, Valentine’s Day week is also the perfect excuse for a getaway with friends or family, with one-third of total bookings for groups of more than two.
Whether in couples or in groups, more travellers are gravitating towards sun, surf and snow this year, with regions like Savoie, France – a top ski destination – more than tripling in bookings over last year. Others are sneaking away to sun-drenched beach towns like Puerto Vallarta, Mexico or Phuket, Thailand, both of which are projected to see significant booking increases over this time last year. Below are some notable trending destinations for Valentine’s Day week, based on increases in guest arrivals over 2016:
Puerto Vallarta, Mexico – 330% growth
Cape Town, South Africa – 282% growth
Okinawa, Japan – 262% growth
Reykjavik, Iceland – 254% growth
Savoie, France – 219% growth
Mexico City, Mexico – 217% growth
Summit County, Colorado – 207%
Seville, Spain – 205% growth
Phuket, Thailand – 196% growth
Lisbon, Portugal – 192% growth
And in some cases, in lieu of the typical dinner for two, guests are weaving Airbnb Experiences with groups into their itineraries this year – whether it’s part of a weekend away or a Valentine’s staycation close to home. Data from Valentine’s Day week shows that the most-booked Experiences integrate hands-on learning, from painting or preparing local cuisine to dancing or catching waves.