Airbnb taps in South Africa’s tourism potential

Published on : Tuesday, October 24, 2017

airbnbRecently, Airbnb is all prepared to create a good business relationship with the tourism sector of South Africa.


Chris Lehane, Global head of public policy and public affairs explained at the media conference located in Johannesburg that he was visiting the country with an intention to meet with the officials of the state along with the tourism promoters. Out of 43,400 active Airbnb rental listings in SA, 17,600 listings can be found in Cape Town alone and 4,300 in Johannesburg respectively.


Over 100,000 rentals are being enlisted on the Africa Airbnb service and over 2-million guests worldwide to Africa had taken the help of Airbnb ever since September of 2012, assisting to expand the benefits of tourism ahead of the hotels and tourist hotspots in suburbs and towns.


Visitors can access Airbnb either by the Airbnb website or by its mobile application. The rental spaces are being advertised by the hosts and registered users can easily book those spaces.


In the past year, 1.2-million guests used Airbnb to visit Africa, more than double than the previous year.


A typical African Airbnb host has the potential to earn $1,500 yearly and the typical listing on Airbnb is rented for 18 nights every year.


The hosts of Airbnb across the continent have produced a total of $139m just by opening their homes to the guests worldwide. Besides, they can also offer experiences like excursions, by paying extra charge, of which Airbnb takes a commission.


“We have found that many Airbnb users want to come to SA and see something specialised and not only typical South African things, like Table Mountain,” said Lehane.


“We want it to be that a user can stay in a house in Soweto and then see all the art in and near Soweto and the Airbnb application on their phone will direct them to this art.”


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