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Published on : Friday, June 16, 2017
In order to cope with the constant pressure from city authorities across the continent, Airbnb is all geared up to increase its philanthropic efforts in Europe. An investment of $5.6 million (€5 million) to aid a new Community Tourism Program has been assured by Airbnb. This home-sharing platform would provide the cash to projects, which it describes as “use innovation to help preserve and boost the best of local customs, traditions and landmarks that make communities unique.”
The company is prepared to accept submissions from different organizations like charities, NGO’s and community groups with the target of confirming those that would receive funding by February 2018.
To quote Chris Lehane, Airbnb global head of Public Policy and Public Affairs, ‘at some level it really is a response to lessons that we have learned and we really engaged with different cities, with different communities and with different countries and [that] really has informed how we’re thinking about healthy tourism.’
Although the program has been described of being different from the Airbnb platform, those eager to apply are therefore suggested to “look at how they can take advantage of the Airbnb marketplace to enhance their impact.”
A series of ad hoc projects are already under the belt of Airbnb has already run across Europe in the previous year and the new scheme comes when the company is going through severe criticism in some key European cities.