Airbnb to invest $1-million for promoting and supporting community-led tourism projects in Africa

Published on : Tuesday, October 24, 2017

AirbnbAirbnb has announced that it will invest $1-million through 2020 to promote and support community-led tourism projects in Africa.


To quote Chris Lehane, Airbnb Global Head of Public Policy and Public Affairs, “Africa is home some of the most welcoming communities and breathtaking landscapes on earth. By leveraging technology to boost people-to-people tourism in Africa, we can help build a new economic engine for local families and their communities, while helping more guests enjoy magical travel experiences through the eyes of locals”.


He added, “Airbnb travel is already delivering significant economic benefits for Africa and today’s investment will help kickstart new benefits for more people across Africa.”


Lehane, made the announcement at a press conference in Johannesburg City Hall together with Mayor Herman Mashaba and Hermione Nevill, World Bank Group’ Senior Travel Specialist.


A presentation was made on how Airbnb hosts in Africa have welcomed 1.2 million guests to the continent in the past year, while earning a combined $139 million in host income.


“This will help more locals to turn their passions into economic opportunities and showcase the best authentic experiences that guests might otherwise miss,” said Lehane.


He said that the investments will be put to work in 2018 focusing on empowering townships through hosting, promoting sustainable and inclusive tourism through technology, and supporting locals and nonprofits through Airbnb travel.


A study shows that there are now more than 100,000 homes listed on Airbnb in Africa and that there have been more than two million global guest arrivals using Airbnb, helping spread tourism benefits beyond hotels and tourist hotspots to the places local residents call home.


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