Published on : Thursday, August 10, 2017
Now, the US aviation industry is trying to bring back the most hospitable air-care brand Midwest Express airline, which stopped its services during the crude oil price rise and the Great Recession of the USA.
It is hopeful that the skies over southern Wisconsin will dominate by this brand.
The two US business partners are seeking the investors as well as potential employees in an effort to bring back Midwest Express airline. One of the partners is Curt Drumm of Manitowoc.
Drumm said that they are not ready to make public announcements to bring back the Midwest back to Milwaukee. They are in the process of fundraising and are trying to lock in the key investors.
The airline industry experts said that to launch a new airline brand, the investment should be more than $100 million in investments.
Drumm said he could not discuss details or the progress of the plans.
Long back in the history, Midwest Express had collapsed during 2008, when the price of the crude oil hit $145 a barrel. So that it was impossible to close the airlines because the company was unable to afford the cost of the airlines. The Midwest’s luxurious, two-across seating was no longer sustainable. As the jet fuel prices were towering, the U.S. economy sank into the Great Recession, which was known as the greatest tragedy in the economy of USA.
The airline industry was ravaged as a result, and the aftermath had four airlines — American, United, Delta and Southwest was controlling more than 80% of the air travel market in the United States. Later, Midwest Airlines was taken by Indianapolis-based Republic Airways Holdings. By 2011, the name Midwest was eliminated. After that Midwest flew some of the planes under the name of Frontier Airlines as a flagship company. Frontier eventually sold Midwest to a private equity firm.