Airline Releases Video Featuring Virtual WestJetters As Part Of New #OwnersCare Campaign

Published on : Tuesday, October 25, 2016

WestJet AirlinesToday, as part of its new Owners Care campaign, WestJet unveiled its latest video, Owners Care – Virtual Baggage where, instead of providing packing tips, the airline packs up virtual WestJetters in custom-made baggage and sends them to Hawaii with one lucky family. View the video here.


“With the recent launch of our Owners Care campaign, we wanted to make an accompanying video that takes the Owners Care theme to the extreme,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “We created three pieces of baggage housing embedded computer screens that allowed WestJetters behind the scenes to see, hear, talk and interact with our family and their surroundings. The virtual WestJetters ensured that every step of the family’s vacation was taken care of down to the smallest detail. The concept matches our actual employees and the incredible passion, drive and dedication that the 12,000 WestJetters across the network possess when caring for our guests.”
To help create the video, WestJet invited the Brittlestar family on a trip to Honolulu, Hawaii, where virtual-WestJetters, Chris, Safana and Dave help the family of four navigate the island. The baggage, created by Toronto-based wonderMakr, is made up of a suitcase, carry-on and golf bag that interact with the family to provide travel advice, book reservations, check the family in, and accompany them on adventures in an outrigger canoe, at ukulele lessons and on the greens as a golf caddy.


WestJet’s new marketing campaign, entitled Who Does That? Owners Do, was launched on October 4 with a series of television spots during October’s baseball games and can be viewed here and here and on WestJet’s social media channels.


“Every day, we receive letters of heartfelt thanks that often leave us in awe of what our people do everywhere we fly,” said Bartrem. “The chance to tell how our owners care is an opportunity we didn’t want to miss and we are eager to keep on telling these stories throughout the campaign.”


Source:- Westjet

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on