Alaska Air beats American Airlines to bag Annual Loyalty Program Awards

Published on : Monday, April 17, 2017

Alaska AirlinesThe results of the 2017 FlyerTalk awards that recognize the best loyalty programs across the travel industry have been published on Friday.


AAdvantage from American Airlines have been overtaken as quote a popular airliner among travellers. In its place, the Mileage Plan from Alaska Airlines has grabbed the prestigious top spot, thereby unsettling the incumbent of five years.


However, the fall of AAdvantage is not quite a surprise.


In the middle of last year, American Airlines has moved its loyalty program from distance-based to revenue-based earnings. This had minimized the volume of the award miles earned for a majority of the travellers. Earning AAdvantage miles on the partner carriers have also been done away with and this has left several international travellers with very few miles.


Alaska has kept its Mileage Plan distance-based.


Ryan Butz who is the managing director of Alaska Airlines has said that it is quite a fair thing since the airliner has doubled its loyalty programs. He added that this is something that their competitors have been ignoring of late. So obviously the passengers are discontent with the services of its rivals.


As for now, Alaska Airlines is keen on settling its association with Virgin America that is known to operate a revenue-based loyalty program.




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