Alaska Airlines receives top honours at airline rewards program ranking

Published on : Wednesday, August 17, 2016

Computer generated image of new livery 737-800 for January 2016 Brand impact. Created by Armstrong Aerospace, Inc.

Alaska Airlines Mileage Plan received the top honours in the annual survey of airline rewards programs, the results of which have been released in the U.S. News and World Report.


The TrueBlue program of JetBlue grabbed the second rank.


U.S. News and World Report said that Alaska Airlines had won the honours based on the number of miles it had travelled instead of the amount of dollars spent. This very fact enables travellers who have tight budgets to earn free flights on the vast partner network of Alaska Airways.


The report also praised JetBlue’s programs. He said that this airline’s programs won high points thanks to its facilities like expedited security, priority boarding and free checked bags that is offered to travellers. Besides, the performance of this airlines company was commendable.


This survey ranks 10 airline rewards programs using various yardsticks like quality ratings of airlines, flight volume, ease of earning free flights, network coverage, award flight availability and added benefits.



Sangita Woerner, vice president, marketing, Alaska Airlines said that the airlines company is proud to bag the first position by the U.S News & World Report.


The complete list of the Best Airline Rewards Programs as declared by the U.S. News and World Report are:



Apart from recognizing the programs of the airlines, U.S. News and World Report also ranked 18 of the loyal programs of hotels.


La Quinta Returns, Wyndham Rewards, Best Western Rewards, Choice Hotels’ Choice Privileges and Marriott Rewards are some of the top five slots.


Noah Brodsky, SVP, Worldwide Loyalty and Engagement at Wyndham Hotel Group said that nowadays airline companies and hotels are making their programs complicated to an extent where travellers find it challenging to understand how to earn free flights or a free night at a hotel. He added that brands that keep their programs simpler are more popular with travellers.



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