Alaska Airlines Unveils First Major Brand Change in 25 Years

Published on : Tuesday, January 26, 2016

Alaska-AirlinesAlaska Airlines today unveiled its first major brand change in 25 years to a crowd of about 1,800 employees. The refreshed brand was introduced on a newly painted Boeing 737-800 and soon will be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet.

 

“Our company has a unique personality and a vibrant spirit that our Eskimo has personified for almost half a century,” said Alaska Airlines CEO Brad Tilden. “We believe our refreshed look reflects the warm relationships our employees have built with our customers, and makes us stand out in a compelling and consistent way as we expand into new markets, build loyalty and attract new customers.”

 

In addition to the newly painted plane, starting tomorrow travelers at Seattle-Tacoma International Airport will see a more welcoming lobby and 41 newly branded gates.

 

“Our refreshed brand really is an evolution, not a revolution, of Alaska Airlines,” said Sangita Woerner, the airline’s vice president of marketing. “Our goal was to reflect the soul of our company, which is known for its genuine, caring service and top-notch performance. It’s now time to show up to our customers in a bigger, brighter way.”

 

The most visible changes to the brand are the wordmark, the Eskimo icon and a bold, energetic new color palette.

 

“Performance is in our DNA and it’s why we’ve been named the most on-time airline in North America for six consecutive years, have a 5-star mobile app, a 20-minute bag guarantee, and why we have received J.D. Powers’ highest rating for customer satisfaction for traditional carriers eight years in a row,” said Woerner. “While our Eskimo is meant to represent our warm, genuine service, our evolved wordmark represents our high performance culture with its italicized motion and bold and precise lettering.”

 

Source: Alaska Airlines

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM 2017
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 iitmindia 2017
  • 06 imtm 2018
  • 06 TTF-Surat 2017
  • 07 balttour 2018
  • 08 OTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com