Alex and Ani’s charity by design division supports AZA initiatives

Published on : Monday, November 18, 2013

AZA Large WebsiteRhode Island-based lifestyle brand, Alex and Ani, LLC and the Association of Zoos and Aquariums (AZA) have partnered in creating a beautiful penguin bangle–a perfect holiday gift that also supports the AZA’s species survival initiatives.

 

Alex and Ani, which offers eco-friendly, positive-energy products that adorn the body, enlighten the mind, and empower the spirit, has partnered with the AZA through Alex and Ani’s Charity By Design division. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director. 20% of the proceeds from the Penguin Bangle, designed exclusively for the AZA, will benefit the organization.

 

Leading up to the official launch, creative hints were provided to Alex and Ani fans on Twitter, Google+and Facebook so they could guess which charitable organization would benefit from this special bangle. The social interaction between Alex and Ani and its fans raised excitement for the launch of the newest Charity by Design charm bangle.

 

“We are so honored to partner with the Association of Zoos and Aquariums. Their dedication to animal care, education, and conservation perfectly align with our mission here at Alex and Ani to protect the environment and those living in it.  We are excited about what’s to come for this amazing partnership,” said Lauren Bettencourt, Charity by Design Brand Communications Manager.

 

“This partnership with Alex and Ani is a perfect fit for us,”said Jill Nicoll, AZA’s Senior Vice President of Marketing,Organizational Planning & Operations.  “From perhaps representing the wearer’s favorite animal to evoking happy memories shared with family and friends at a zoo or aquarium, this eco-friendly penguin charm also supports the global mission of AZA-accredited zoos and aquariums to protect the earth and its inhabitants.”

 

Collectively, the 223 zoos and aquariums accredited by AZA provide more than $160 million in support to approximately 2,650 conservation projects in 130 countries; provide excellent care to more than 800,000 animals;support more than 142,000 jobs; and welcome more than 181 million visitors per year.

Source: AZA

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