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Published on : Thursday, November 23, 2017
Alipay partners with Australian Tourism Export Council (ATEC) to expand the mobile payments platform into the nation’s tourism industry. It was reported that 1.2 million Chinese tourists visited Australia annually.
The partnership will educate and upskill tourism business owners and staffs which will help them capitalize on Alipay’s 520 million active Chinese users.
Around 1.2 million Chinese tourists visited Australia by the end of June 30, 2017 which was 20 per cent more than the previous year. It contributed AU$9.8 billion to the economy as per the Tourism Australia and more than 3.3 million Chinese tourists will be visiting Australia annually by 2026.
According to Tourism Australia around 165,000 Chinese national were studying in Australia which represented 29 percent of all international students.
Peter Shelley, ATEC managing director said that the Chinese visitors were Australia’s largest tourist market and their spending was supposed to be AU$13 billion by 2020.
Within a span of few months the number of merchants using Alipay grew from 1,000 to 8,000 in Australia.
Australia had a reputation of being ‘clean and green’ in China said Brad Chan, the founder of Australian government-backed non-profit startup incubator Haymarket HQ. A box of Sanitarium Weet-Bix can be sold out for AU$50 in the country.
It was seen that the Chinese middle class was keen on paying to pay premium for quality, however chances were less likely to compete on price with China so more emphasis will be on the quality, brand and the reputation.
An agreement with the Commonwealth Bank of Australia and mobile payments was formed to avail the bank’s digital payment infrastructure. This will permit the Australian consumers to make purchases across Alibaba Group’s ecommerce websites which will be allowing the banks to target the Chinese tourist and students in Australia.
Ant Financial was looking for business opportunities outside China and it has been aggressively expanding Alipay’s footprint beyond China. It entered into a partnership with the National Payment Corporation of Vietnam (NAPAS) that offered the Chinese tourists to use Alipay when travelling across Vietnam via NAPAS member banks.
In July an agreement was made between the payment technology company Stripe allowing Alipay to accelerate its expansion in the international market.