Alitalia introduces new guest experience on long-haul flights

Published on : Friday, June 5, 2015

download (2)Coinciding with the launch of its new livery and brand design, Italy’s national airline, Alitalia today announced a series of new inflight and ground product and service upgrades in its new Business, Premium Economy, and Economy cabins. The new offer aims to reposition the airline as a leader in superior service, and to represent the best of Italy on the world stage.

Beginning with the new Airbus A330-200 aircraft, which will enter service this week, operating its first flight to Abu Dhabi, the new service elements will be available to all guests flying on the airline’s wide-body international services from 1 July. The next phase of the program will see the new inflight products gradually introduced on the narrow-body fleet.

Aubrey Tiedt, Chief Customer Officer at Alitalia said: “We are taking the new Alitalia to greater heights, drawing inspiration from our vibrant home and the unrivalled experience garnered from almost 70 years of flying. Alitalia, like Italy itself, has a world-renowned reputation for hospitality, style and culinary excellence. This reputation is mirrored in our people and our new inflight service design.

“The new Alitalia is about building loyalty and trust with our guests, offering more choice, innovation, quality, and importantly, more personal control over how they relax, dine and are entertained onboard. This new customer focus by our dedicated people will be evident at the airports we serve around the world, at check-in, in our lounges, through to the boarding experience.”

Alitalia cabin crew, ground staff and lounge staff are currently attending customer excellence workshops at Etihad Airways’ headquarters in Abu Dhabi. More than 1,000 employees have already graduated from the three-day workshops, and in excess of 4,500 are expected to attend by the end of this year. The employees return to Alitalia with a greater understanding about their important contribution to the airline’s business, how to provide guests with the highest level of service on the ground and in the air, and how to work efficiently as a team.

Ariodante Valeri, Chief Commercial Officer at Alitalia said “In line with the significant improvements in service and inspired cuisine in each of the cabins, guests travelling with us will enjoy superlative décor, furnishings and amenities representing the best of Alitalia and the best of Italy.

“Seats have been redesigned in all cabins, with Business Class fully-flat seats upholstered in new Poltrona Frau leather and full-size pillows and large comforters by exclusive Italian bedding brand, Frette. Tableware has been designed by Richard Ginori. Male and female amenity kits feature exclusive products by Salvatore Ferragamo.”

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