Published on : Wednesday, January 18, 2017
Marriott International, Inc. , today announced plans to launch its ever-popular Aloft Hotels brand in Ireland through a franchise agreement with Blackpitts Hospitality Limited. Slated to open in the spring of 2018, Aloft Dublin City will mark the tech-forward brand’s debut in the Irish capital, and will introduce an exciting accommodation option in Dublin’s historic ‘Liberties’ quarter. Aloft Dublin City will be operated by Dublin-based Pembroke Hospitality Limited, a leading provider of advisory services and hotel management to the hospitality industry.“We are delighted to partner with Blackpitts Hospitality Limited on this venture and share their confidence that the entry of our cutting-edge Aloft Hotels brand will invigorate the city’s hospitality landscape” said Even Frydenberg, Chief Operations and Franchise Support Officer, Marriott International, Europe. “With its inimitable style and renowned social scene, Dublin is a fitting setting for the affordable, stylish and vibrant Aloft Hotels.”
The arrival of Aloft Dublin City marks a milestone in the rejuvenation of this city-centre neighbourhood, once the site of the tannery and leather trade, and now a thriving blend of residential and commercial businesses. The area is also home to some of Ireland’s top visitor attractions, including the Guinness Storehouse Museum and the country’s largest church, St Patrick’s Cathedral, with Dublin’s city centre and its multitude of cultural and historical attractions also close-by.
“We see strong demand for affordable yet stylish accommodation in central Dublin,” said Niall Geoghegan Pembroke Hospitality. “With its mid-market price point, great design and accessible technology, the Aloft Hotels brand is the perfect choice for this prime development.”
Delivering urban-influenced design and an energetic guest experience, the 8-storey Aloft Dublin City will offer 202 loft-like guest rooms with ultra-comfortable plush platform beds, large walk-in showers and complimentary Bliss® amenities. Guests can also expect the brand’s signature WXYZ® bar, a buzzy public space where they can catch up on emails, read the papers, play a game of pool or grab a drink with friends, as well as a Re:mixSM lounge – Aloft’s twist on the traditional lobby experience. Destined to become one of the hottest venues in the city, the WXYZ® bar and Re:mixSM lounge will be situated on the top floor of the hotel, making the most of the panoramic city views.