Amadeus and DerbySoft partnership to boost online bookings for SMEs

Published on : Thursday, October 27, 2016

Amadeus LogoIn today’s connected society, small and mid-sized hotel chains and independent hotels are empowered to compete against their larger hotel chain counterparts as the internet offers a fantastic opportunity to reach the same audiences. It is against this backdrop that Amadeus announced a partnership with DerbySoft, a market leader in hospitality distribution technology, to connect hotels of all sizes to metasearch engines and online travel agents (OTAs) helping them to compete in this busy hotel marketplace.

 

 

Traditionally, connecting to metasearch engines has been a challenge for small and medium chain hoteliers due to technical constraints and market fragmentation but also the high costs of implementing and maintaining multiple connections. As metasearch companies aggregate rates and availability from multiple sources including suppliers and OTAs, hotels simply cannot afford to exclude themselves from that environment.

 

 

The partnership between Amadeus and DerbySoft will enable hotels – big or small – to distribute their content to most metasearch engines and popular OTAs through their existing connection to the Amadeus GDS. Additionally, independent hotels represented in the GDS under Amadeus’ representation company, Amadeus LinkHotel, will also benefit from this connection and reap the rewards of connecting to a wider audience.

 

 

Keith Cotton, SVP Global Business at DerbySoft, commented: “Amadeus’ hotel customers will have access to a much wider audience through the DerbySoft connection and interface, and with no additional implementation costs. We are very pleased to be working with Amadeus and to be helping hotels boost bookings and achieve new levels of growth.”

 

 

In addition to the increased reach, a hotel can optimise its marketing budget by selecting the right channel to place the right offer in front of the travel seller at exactly the right time. This can be done manually and automatically with advanced algorithms that dynamically decide the most effective channel of distribution. Hotels benefit from having the ability to target their content in each channel, and the traveller benefits from receiving a more personalised offer catered to his or her preferences.

 

 

“Amadeus prides itself on playing at the forefront of technology and the partnership with DerbySoft is a testament to this,” said Peter Waters, Director of Hotel Distribution at Amadeus. “This partnership does not only allow Amadeus hotel customers to instantly amplify their distribution reach, but also provides the largest online players with critical new room offering.”

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 04 kitf 2017
  • 05 ibtm_africa 2017
  • 06 latinamerica 2017
  • 08 Hotelier Summit 2017
  • 09 AITF17
  • 09 connectasia wtm 2017
  • 10 hotelex-2017
  • 10 uitt16
  • 11 arabian-travel-mart 2017
  • 12 HMS_Thailand 17
  • 12 TTF17
  • 13 Digital Travel 2017
  • 14 PAS 2017
  • 14 SWTF 17
  • 15 connections 2017
  • 15 thehotelshowsaudiarabia 2017
  • 17 Routes-Europe 2017
  • 19 hotelcee 2017
  • 43 PATA

TRAVEL INDUSTRY EVENTS

More Events...
Get our toolbar!
Review www.travelandtourworld.com on alexa.com