Amadeus and easyJet partnership extended to support airline’s evolving growth strategy

Published on : Wednesday, August 17, 2016

easyjetTo give Amadeus subscribers easy access to easyJet’s range of fares, they have decided to renew their long-term partnership.

 

The partnership will support the airline’s evolving growth strategy, which includes a focus on business travel, and ensures that corporate travellers in particular can easily access and book the airline’s range of business friendly products such as Inclusive and Flexi Fares.

 

easyJet and Amadeus originally began working together in 2007. In subsequent years, easyJet became the pilot carrier for Amadeus’ innovative light ticketing functionality, which allows travel agencies to book easyJet like any other carrier whilst the airline uses XML-technology to connect to Amadeus.

 

Anthony Drury, Head of Business for easyJet said that, easyJet was one of the first airlines in the low-cost sector to make its inventory available to travel agents in the indirect channel. It remains of paramount importance to continue their relationship with Amadeus whilst leveraging the power of light ticketing and utilising key products like inclusive fares and corporate negotiated fares.

 

He also added that around 20% of easyJet customers are business fliers and they continue to deliver on the strategy they launched in 2010 to increase their appeal to the business travel sector.

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