Published on : Wednesday, March 2, 2016
Amadeus has reached an agreement with LATAM Airlines Group S.A. (“LATAM”) for global distribution services. Opening new routes and reaching partnership deals with other fellow carriers is a big part of a network expansion strategy, but it is just as crucial to ensure that new content is made available to the widest possible customer base.
With the full content agreement in place, travel agencies subscribed to the Amadeus system will have access to all of LATAM’s flights and other services. Flight availability, pricing and other conditions provided to Amadeus travel agencies will be the same as in other channels, including LATAM’s website. Moreover, LATAM and Amadeus have agreed to continuous cooperation to accelerate LATAM’s merchandising capabilities with ancillary services to be made available to Amadeus travel agencies.
“Our collaboration with Amadeus will allow us to continue making use of an important distribution channel worldwide, allowing us to specifically target our growing network of international markets”, says José Luis Rodríguez, Vice President Ancillary Revenue & Tours at LATAM Airlines Group.
The airlines that are part of LATAM Airlines Group already serve more than 70 million passengers a year, making LATAM the biggest airline group in Latin America with over 140 destinations. LATAM and its affiliates recently announced the launch of six new international routes, including the first direct flight by a Latin American carrier to Africa (Johannesburg) by TAM Airlines.
Joost Schuring, Vicepresident Latin America and Caribbean at Amadeus, explains that “travelers today are looking for consistency, transparency and choice. They want to be able to book their flights through their preferred channel knowing that they will get the best service from the airline they choose to fly with. We are delighted to work together with LATAM to meet the traveler’s needs and preferences”.