Published on : Wednesday, February 6, 2013
The Pacific Asia Travel Association (PATA) is pleased to welcome Amadeus as a PATA Premier Partner. Amadeus, one of the world’s leading providers of technology solutions to the travel industry, now assumes the highest level of PATA membership, along with fellow PATA Premier Partner, Visa.
PATA and Amadeus will work together to the grow Asia Pacific visitor economy in a responsible way. They will leverage data from their joint resources, including Amadeus’ Total Demand airline passenger database.
PATA and Amadeus will collaborate on joint initiatives, including air passenger service development for destinations. Amadeus’ Total Demand data will be available on PATAmPOWER, the Association’s mobile data platform for members.
PATA CEO Mr Martin J. Craigs, said: “Our new partnership with Amadeus will benefit all PATA members. With Amadeus we will generate deeper insights into the Asia Pacific visitor economy. PATA will correlate data from Amadeus with data from other partners. This will give us comprehensive insights on PATAmPOWER. It will also strengthen our advocacy program.”
Mr Karun Budhraja, Vice President Corporate Marketing Communications, Amadeus Asia Pacific said: “We remain committed to working with the industry to help grow the travel sector, and we’re delighted to become a Premier Partner with PATA.”