Published on : Monday, June 6, 2016
Technology and big data are rapidly changing the travel experience. Travel is no longer about simply moving between locations or organising trips. Travel is now about building a 360-degree view of travellers and using that to create unique and memorable experiences tailored to their individual stated needs and preferences.
Every step in a traveller’s journey – from searching for a timetable or checking in to a hotel – creates data. This data, if picked up from hundreds of points across the travel network, presents a valuable opportunity for travel companies to transform it into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveller.
Today, not only do travel players have unprecedented volumes of data to work with, but computing power is increasing exponentially, giving them the ability to unlock the benefits of analytics and automation.
Defining the future of travel through intelligence, a new discussion paper from Amadeus Travel Intelligence, outlines how data analytics can be used to develop innovative products, services, and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches.
The paper includes case studies of how Qantas and Avianca Brasil are using data analytics supported by Amadeus Travel Intelligence to optimise operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brasil has been able to centralise information and make better informed business decisions.
“The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation. They’ll try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today, and how travel companies can best prepare themselves for the future,” says Pascal Clement, Head of Travel Intelligence at Amadeus IT Group.