Amadeus, Kenya tourism and UNWTO partner for job creation

Published on : Friday, November 11, 2016

UNWTO NEW logo_40The UNWTO, Amadeus and the Ministry of Tourism in Kenya have signed an agreement for providing youth and women of less privileged communities with employment and entrepreneurship opportunities in travel and tourism. The pilot program for this will be launched in Kenya by 2017 end and will have training for local communities through Amadeus customers. This initiative will be repeated countries around the world.

To quote Taleb Rifai, UNWTO Secretary-General, “With 1,186 million international tourist arrivals in 2015, tourism is not only a catalyst for development but also for inclusion.


Though in most regions women make up the majority of the tourism workforce, they tend to be concentrated in the lowest paid and lowest status jobs, and perform a large amount of unpaid work in family tourism businesses. We thus need to work together to ensure women can access better jobs in tourism”. H.E. Mr. Najib Balala, Kenya’s Cabinet Secretary for Tourism said that tourism constitutes the main support factor for the region’s economic development and is expected to grow 16% by this year end.


This initiative is for empowering women and youth while developing the region’s travel and tourism sector. Svend Leirvaag, Vice President Industry Affairs, Amadeus IT Group said that technology can assist in increasing skills, professionalism and commitment of the workforce, and Amadeus is helping local communities with new technologies in tune with sustainable development.


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