Published on : Thursday, April 20, 2017
Now in its 29th year, the Harris Poll analyzes more than 4,000 brands in 450 categories across a range of industries. This year’s poll captured the opinions of 100,000 U.S. based consumers on brand familiarity, quality and consideration. Brands that receive the highest ranking in Brand Equity are then named “Brand of the Year” within their industry category. The full Harris Poll EquiTrend Brands of the Year list can be found at theharrispoll.com/equitrend-rankings/2017.
This is the second recognition American has received this year. Earlier this year, American was named 2017 Airline of the Year by Air Transport World magazine.
Source:- American Airlines