American Airlines Redesigns AAdvantage® Loyalty Program

Published on : Tuesday, June 7, 2016

American AirlinesAmerican Airlines is taking the next step in the evolution of its award-winning AAdvantage loyalty program, shifting to award miles based on the price of a ticket. The AAdvantage program will also make changes to how members qualify for elite status and introduce a new elite level in 2017.

 

“American Airlines is evolving AAdvantage to continue our tradition of having the best loyalty program in the world by rewarding our most loyal customers with the benefits they value the most,” said Andrew Nocella, American’s Chief Marketing Officer.

 

 

Earning Award Miles
For travel beginning August 1, 2016, flights marketed by American will earn award miles based on the price of the ticket purchased. Elite members will earn even more miles based on their status level.

 

 

Elite Status Level AAdvantage
member
Gold Platinum Executive
Platinum
Miles earned per USD spent 5 7
(40% bonus)
8
(60% bonus)
11
(120% bonus)

base fare plus carrier-imposed fees, excluding any government-imposed taxes and fees

Award miles for travel on most flights marketed by partner airlines will be based on a percentage of the flight distance and the booking code purchased.

 

 

Beginning later this month, customers will be able to see an estimate of the number of miles and elite-qualifying credits they will earn for a chosen itinerary when booking their trip on aa.com.

 

2017 Program Changes

New Elite Level
On January 1, 2017, the AAdvantage program will add a fourth elite level for customers.

 

New Elite Qualification Requirement
Effective January 1, 2017, Elite Qualifying Dollars (EQD) will be added to the elite-qualification requirements.

 

 

Gold Platinum Platinum Pro Executive Platinum
25k EQMs
Or
30 EQSs
50k EQMs
Or
60 EQSs
75k EQMs
Or
90 EQSs
100k EQMs
Or
120 EQSs
$3k EQDs $6k EQDs $9k EQDs $12k EQDs

 

Changes to Upgrade Benefits
Later in 2017, AAdvantage members will see changes to how upgrade requests are prioritized along with a new benefit for Executive Platinum members:

 

Source:- American  Airlines

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