American Celebrates Black History Month

Published on : Thursday, February 14, 2013

American Airlines, a global company connecting people from many different cultures and communities, is celebrating Black History Month by honoring “Our Past, Celebrating Today and Preserving our Future.”

“Our strategic relationships with diverse partners enhance our world-class customer experience and demonstrates who we are as an airline – not just for the month of February – but each and every day,” said Rob Friedman, American’s Vice President of Marketing.

As part of the celebration of the past, American has a virtual history available online featuring  pioneers in aviation including Captain David Harris, the first African-American pilot hired by a commercial airline Patricia Banks, the first African-American flight attendant and the Tuskegee airmen.

American Airlines C.R. Smith Museum is also exhibiting the Smithsonian’s Black Wings – American Dreams in Flight that highlight the challenges and accomplishments of African-American aviation professionals and the obstacles they overcame to break into aviation

Celebrating the present, American has assembled items from fine dining menu offerings and special tribute entertainment onboard its flights.  Marcus Samuelson, one of the company’s celebrity chefs, salutes his heritage and his belief in the power of food to connect people.  Wines have been selected to bring ethnic, cultural and seasonal differences of wineries throughout the world including the 2012 House of Mandela Thembu Collection Sauvignon Blanc offered by Heritage Link Brands, the largest importer and marketer of Black-produced wine from Africa in North America onboard select international flights in First and Business Class.  Additionally, Sparkle a much-anticipated movie, is airing on certain flights.

As part of looking to the future, while onboard customers can tune in to Channel 18 to Magic Johnson’s Celebrity Playlist where he also reveals his favorite recording artist of all time (Channel 18 is available on certain entertainment systems).  The Feb. 1 issue of American’s award winning onboard magazine, American Way, features Earvin “Magic” Johnson on the cover with an article that explores American’s support of the Magic Johnson Foundation and its efforts to address the needs of ethnically diverse communities.  Other articles include Jackie Robinson’s daughter discussing her father’s role in breaking professional baseball color barrier and the first African-American pilot to fly solo around the world.

Looking to the future, American as a supporter of the United Negro College Fund (UNCF) for more than 35 years, is helping today’s students become tomorrow’s leaders.  As part of that support, American has partnered with UNCF to a co-branded gift card.  With every $50 spent, American donates $5 to assist the organization help more than 60,000 students.

American is partnering with Macy’s and The American Black Film Festival (ABFF) which will be in Miami, June 19 – 23.  Customers will have a chance to win a trip to ABFF. Visit macys.com/celebrate to participate.  American is also offering a 10% discount to travel to Miami for this special event.

Source:- American Airlines

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