American Express M&E predicts optimistic 2018 for meetings

Published on : Tuesday, October 10, 2017

American Express-Meetings & EventsThe meetings and events industry is likely to don a cloak of bright optimism neat year, triggered by rising competition in the supply chain for market share, strong investments and am eagerness for consolidation of spending by buyers as per the 2018 Global Meetings and Events Forecast from American Express Meetings & Events.


Across the planet the sustained localization of meetings programs would be a key trend in 2018 as per American Express.


This is because meeting professionals are keen to add an element of flexibility to offerings addressing specific market requirements and driving program adoption. The link between compliance and security in modern geopolitical landscape is yet another area of focus that has a special section on compliance challenges and risks that are associated with corporate meetings in China.


In 2018, technology is expected to continue transforming the sphere of meetings and events especially on the end-to-end management of delivery as well as attendee experience.


Emerging technological avatars including artificial intelligence (AI) and virtual reality (VR) and also the continued development of mobile-app and hybrid meeting solutions are leading to innovation and fresh value-add options for meeting attendees and even owners.


Issa Jouaneh who is the senior vice president and general manager, American Express Meetings & Events mentioned in a press release that next year is likely to witness a positive spectacle around the globe in terms of spending, number of meetings held and attendees.


Jouaneh went on to add that certain economic and geopolitical influencers would continue creating a level of uncertainty.


But then they are anticipating continued industry resilience and focus on successful experiences.


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