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Published on : Tuesday, October 18, 2016
Look out for a piece of the Berlin Wall, because that’s where you can find the German capital at IMEX America in Las Vegas from 18 to 20 October! Come over to the Berlin booth (#2623) and find out what makes the city one of the world’s leading destinations for meetings and conferences.
The capital is not just on top internationally, as the current statistics from the International Congress and Convention Association (ICCA) show, but it is also currently popular with software companies from the USA.
“IT companies from the USA have discovered Berlin as a convention location”, says Heike Mahmoud, Director of Conventions, visitBerlin Berlin Convention Office. “In recent months we have seen a marked increase in demand and have already received confirmations from several large conventions. Berlin scores international points particularly due to its image as a creative city and its lively start-up scene“.
In addition to software companies, Berlin is also very popular among medical and scientific associations in the USA. This is also reflected in the convention statistics for the first half of 2016: 14 percent of the approx. 63,000 events that took place in Berlin can be attributed to “Medicine, Science and Research”.
Meeting Guide Berlin: the indispensable online tool for event organizers
At IMEX America, the Berlin Convention Office (BCO) from visitBerlin together with ten partners, including hotels, agencies, catering companies and Messe Berlin will inform potential clients about the latest trends in the German capital.