Published on : Thursday, December 3, 2015
The hectic holiday season can unhinge even those with holiday spirit to spare, which is why 56 percent of Americans admit that they need a vacation from the holidays, according to a new survey commissioned by priceline.com, a leader in online and mobile travel and part of The Priceline Group. It was that insight that led priceline.com to launch a new holiday promotion called Express Deals UnwrappedSM, which “unwraps” the names of deeply discounted Express Deal hotels on the priceline.com app. After all, escaping to a tropical vacation or enjoying a room at a five-star hotel tops this season’s holiday list.
From November 30, 2015 until January 3, 2016, priceline.com customers who are signed in on priceline.com’s iOS and Android mobile apps will receive a limited number of credits to “unwrap” hidden Express Deal hotels, revealing the hotel’s name before booking. Customers will find participating hotels offering deals of up to 60 percent off of published rates.
“Our customer data shows that mobile bookings typically spike around Thanksgiving, Christmas Day, and New Year’s Eve as travelers visit friends and family and gift new mobile devices,” said John Caine, Chief Product Officer at priceline.com. “With Express Deals Unwrapped, we’ve joined with our hotel partners to offer on-the-go, mobile customers savings of up to 60 percent during the busiest time of the year.”
Express Deals Unwrapped will come in handy for the more than half of Americans who would rather stay at a hotel than with friends or family this holiday season. Priceline.com’s Holiday Survey also revealed the following about American’s sentiments this season: