America’s Cup victory boosts luxury tourism in New Zealand

Published on : Wednesday, June 28, 2017

new zealandThe already prospering tourism sector of New Zealand is awaiting a major boost thanks to the arrival of super-wealthy tourists headed to this region for the America’s Cup victory.


Other winners from this sports event include the hospitality sector, superyacht industry and also the boat building industry. Though the Cup is not known to lure in a large number of tourists but then it was credited to placing the luxury tourism sector on a high when it had sailed taken place here in the year 2003.


During that time, it had attracted high-profile billionaire tourists who had arrived here in mega yachts and resided here for several weeks.


Despite the fact that the timing and venue of a Cup defence has not been decided as yet, one of the luxury lodge operators said that the impact of the regatta would be experienced throughout the nation.


Hall Cannon who is the managing director of Otahuna Lodge near Christchurch said that the spending by the super-wealthy is likely to be between $50,000 and $100,000 during a New Zealand trip. For many of the tourists arriving in this region, it is a once-in-a-lifetime destination. He added that the 2003 event had been a true catalyst ushering in a decent boom in the luxury tourism industry of New Zealand.


This sector of tourism had always been one of the targets of Tourism New Zealand campaigns.


Hall Cannon feels that in the last two years the sector had witnessed a steady growth momentum because the tourists believe the country is a safe destination.


The 29 members of Luxury Lodges of New Zealand generally do not prefer releasing their financial details. However, it is known that last year the wealthiest tourists in the world had splurged about 19% more in the nation as compared to the previous 12 months.


Tourism Economics had forecast that the global travel and tourism industry would be growing by average 4.8% every year between 2015 and 2025. But then, luxury travel is estimated to expand at an average of 6.2% a year that represents a third greater than travel overall.


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