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Published on : Thursday, July 27, 2017
The fourth-annual Asia Meeting & Incentive Travel Exchange (AMITE) hosted 32 hand-picked leading MICE buyers from 16 countries and suppliers from five Asian countries at the five-star Bangkok Marriott Marquis Queen’s Park on 10-12 July 2017.
Organized by Questex Travel Group, AMITE 2017 is a hallmark year for the event. For one, this is the first time that AMITE was held in private suites, marking the MICE industry’s only one-to-one event in such format in Asia. Secondly, moving from Singapore, this is the first time AMITE was held in Bangkok, the City of Angels.
An exceptional program that provides premium meeting and incentive travel buyers the opportunity to maximize their time via focused meetings with leading MICE suppliers, AMITE 2017 saw astounding applause from both buyers and suppliers. 450 one-to-one meetings were conducted onsite alongside multiple networking functions and meals.
“AMITE is a great opportunity for us to be selected as the host hotel for this event this year,” said Bob Fabiano, general manager of Bangkok Marriott Marquis Queen’s Park. “We were very excited that we have international buyers coming, to be able to spend some time in our hotel, experience our services, our products, and very much so our culinary variety for us to share.”
“ All the meetings occurred in suites, not in a trade show floor, so there’s no distraction and noise. Not having to yell at each other and trying to hear each other above the background,” said Peter Lombard, founder & CEO of Insouciance Abroad. “At this point, I have all of this kind of new opportunities that I can share with my clients.”
According to Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau, this is their first time coming in. “We’re very impressed with the quality of the buyers. And the good thing is that most of these buyers are new to Penang destination, which gives us an advantage to sell the destination.”
“Unlike previous MICE meetings, you just go to one venue where you go to cubicle, this time you go to individual suites where the interviews are more focused, the interviews are more personalized,” said Cecilia M. Ibarra, head, training & advocacy of ADFIAP Consulting. The event kicked off with an evening cocktail at the pool house of the Bangkok Marriott Marquis Queen’s Park, followed by two days filled with appointments in hotel suites, evening cocktails at Vertigo Too of Banyan Tree Bangkok and Radisson Blu Plaza Bangkok. In the spirit of getting to know each other, buyers also participated in Destination Discovery – a scavenger hunt by visiting familiar sites within the radius of Bangkok Marriott Marquis Queen’s Park.
Afterwards, buyers were invited to post-familiarization trips either in Pattaya, Thailand or Penang, Malaysia. Their trips included site visits to hotels and unique venues, multiple networking functions with local stakeholders, and getting to know the best of what the destinations have to offer.