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Published on : Thursday, July 6, 2017
Her new role will have Jan to escalate the AMResort’s growth efforts as the company moves towards its goal of reaching 100 resorts by 2020 in almost 30 destinations.
Holding more than 30 years of experience in the travel and tourism industry in Canada and the US, Jan will develop and execute strategic retail sales plans to increase the travel professional channel also leading the consortia relationship growth across North America.
Jan has been instrumental in achieving greater feats, her innovative thinking and deep experience is major factor behind the rapid growth mentioned, Colette Baruth, senior vice president, marketing, sales and distribution of AMResorts while congratulating her on the new role.
LaPointe will help the management working closely with the retail, wholesale and tour operator communities to ensure proper position, development and growth of AMResorts’ six brands.
Building strong strategic positioning of the travel agent loyalty program AMRewards today has more than 29,000 registered agents. AMRewrads was launched by her in 2014.
Under her leadership the promotional strategy to recruit and train travel agent partners in North America is expected to advance the AMResorts portfolio.