Published on : Friday, November 30, 2018
Amtrak has created #AmtrakTakeMeThere, a new social media residency program that showcases the diversity of Amtrak passengers and their unique train travel experiences. Instead of experiencing these stories on social media from the viewpoint of a professional travel blogger or influencer, Amtrak will highlight riders to tell their individual stories. Amtrak has launched an open casting call to find these unique riders, where users can share their stories and show how they use social media to engage their niche online community.
“Some of the best travel stories occur on our long-distance trains, and we are looking for travelers to share their real experiences,” said Amtrak Chief Marketing Officer Tim Griffin. “Adding the social media component allows our audience to connect and relate to each other.”
For its #AmtrakTakeMeThere social media program, Amtrak is looking for social media community leaders, whose creativity and energy allows them to connect with their followers on a deeper level. The judging panel will evaluate applications based on: writing skills, photography and videography skills, social community engagement and online personality. Applications advancing from the initial evaluation period will be considered based on the degree to which the Applicant would function as an effective representative of the Amtrak brand, as well as related creative considerations to be determined at the discretion of the Judging Panel.
Starting noon ET Saturday, Dec. 1, interested participants can fill out the short application on the #AmtrakTakeMeThere webpage, by sharing their contact and social media account information, and by answering questions about social media engagement and travel goals with Amtrak. The application will be available until midnight ET Thursday, Jan. 31. Winners are expected to be announced in early Spring 2019.