ANA Launches 3rd Season of ‘Is Japan Cool?’ Website Promoting Japan

Published on : Wednesday, February 13, 2013

ANA, Japan’s largest airline group, today announces that its popular “Is Japan Cool?” website is back for a third season. The interactive website showcases traditional Japanese culture and new trends, along with places to visit in the country. Visitors to the site are invited to vote to rank the most popular sports and cultural trends. The site is designed to attract more visitors to Japan from overseas by highlighting the beauty and wonder of the country.

To mark the launch, ANA will launch a “Cool Campaign Season 3!” competition, where visitors to the site with residence outside Japan can win free round-trip tickets to Japan.

The third installment features brand new sections for visitors to the site to vote on, including ‘Traditions’ and ‘Kawaii’ (cute). “Traditions” focuses on the ancient Japanese culture, traditions, and beauty of the Kyoto area. Nothing does justice to Japanese traditions and culture like Kyoto. Kyoto has ranked No.1 as travel choice among Asian cities in 2011, in the Condé Nast Traveler’ magazine and ranked No.2 in 2012.

The word ‘Kawaii’ is said to be one of the most globally prevalent Japanese words of the 21st century. Japanese singer Kyary Pamyu Pamyu, for example, is an iconic ‘Kawaii’ figure – see picture below.

What is ‘IS JAPAN COOL?’
‘IS JAPAN COOL?’ is a project intended to revive interest in tourism in Japan by exploring Japan’s culture and appeal as a travel destination. Season 1 of ‘Is Japan Cool?’ was launched in February 2012, broadly showcasing the wonders found across Japan. Further content was added in the summer of 2012 when the campaign was renewed for Season 2 with a focus on two cities which each have their own unique fascination, titled ‘OKINAWA’ and ‘TOKYO’. Also included was additional content of Japan’s unique sub-culture of cosplay. The campaign attracted significant interest during Season 1 (February – October of 2012) achieving over 900,000 page views; 430,000 YouTube views; and 25,000 likes registered on the website itself. In the ‘Cool Campaign’, offering airline tickets to Japan as a prize, over 50,000 people from 152 countries (regions) applied.

Site system for ‘IS JAPAN COOL?’
Audiences can vote on the ‘Is Japan Cool?’ site simply by clicking the COOL button if they think the content is cool. Alternatively, they can click on the NOT SO COOL button if that is their choice. This participation gives us a closer look at Japan’s appeal through foreigner’s eyes. Interestingly, the results of COOL votes in Season 1 were somewhat surprising to the Japanese. In order of popularity they were: ‘Japanese hospitality’, ‘high-tech toilets’, ‘hot springs spa’, ‘Mt. Fuji’, and ‘next-generation vending machines’. The system also enables audiences to share on social media including Facebook and leave comments so others can see at a glance why they thought something was ‘cool’.

Source:- ANA

Related Posts

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 08 imexamerica 2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17
  • 17 thincindonesia 2019
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 19 China Hotel 19
  • 19 itehcmc 19
  • 19 uzakrota London 2019
  • 20 sahic 2019
  • 20 uzakrota Istanbul 2019
  • 21 qthexpo 2019
  • 21 TheHotelShowSaudiArabia 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 23 PTM 2019
  • 30 PATA



      August 27 - August 29
    2. ibtm CHINA

      August 28 - August 29
    3. CITIE 2019

      August 30 - September 1
    4. TTF Ahmedabad

      August 30 - August 31

      September 3 - September 4
Get our toolbar!
Review on