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Published on : Thursday, November 21, 2013
ANA Group promotes lesser-known aspects of Japan through its ‘Tastes of Japan’ project. The campaign particularly aimed at overseas customers, is designed to raise the profile of Japan’s prefectures an, in turn increase tourism to Japan and stimulate local economies. The project is also intended to help boost consumption of regional agricultural products.
The project’s focus from December 2013 to February 2014 will be on the Hokkaido region, Japan’s second largest and northernmost island. ANA will introduce rice, wheat, liquor and wine products from Hokkaido into its services (in-flight services, departure lounges, airport outlets, mail-order services and other services):
The Hokkaido prefectural authorities and the Hokkaido Food Industry Promotion Organization assisted in the selection of ingredients and products for this campaign.
ANA will also use the opportunity to showcase Hokkaido’s culture and tourist attractions in order to broaden the appeal of the island to overseas visitors. Hokkaido is well known for its beautiful scenery all year round, and onsens (hot spas). Hokkaido appeals to outdoor enthusiasts, including skiers and snowboarders, in the colder seasons, and hikers, cyclists and campers in the warm summer months. Hokkaido also has a rich variety of foods ranging from seafood, fruits and vegetables to sweets and liquors.
Please visit the ANA website for further details.
‘Tastes of JAPAN’ by ANA will, through ANA’s services, the ANA website and other channels introduce the culture of various prefectures, including foods, drinks, and desserts, in 3-month cycles.
ANA Group operates Japan’s only 5-star rated airline with Japan’s largest domestic network and an expanding network of international routes. It will continue to implement various initiatives to promote the culture and heritage of Japan and serve as a bridge between Japan and the rest of the world.